Milind Soman completes first phase of Green Ride 2.0

The fitness icon rode 1,000 kms from Mumbai to Bengaluru on a Lifelong Freeride Cycle, spreading the message of a pollution-free environment

NT Correspondent

Bengaluru: India’s supermodel and fitness icon Milind Soman successfully completed the “Green Ride” – a multi-city campaign with the Lifelong Freeride Cycle reaching Bengaluru. The Green Ride 2.0 was kicked off on 19th December 2022 at Mumbai.

This is the second edition of the Green Ride initiative launched by leading consumer durables firm, Lifelong Online Retail Private Limited. Milind Soman solo cycled the Green Ride to Bengaluru covering a total distance of over 1000 kms across 8 cities in 8 days, covering Mumbai, Pune, Karad, Kolhapur, Belgaon, Shegaon, Hirebennur and Tumkuru.

He is on a fitness mission spreading the message of fitness for all through his various initiatives; be it running or cycling. He has been associated with the Lifelong campaign earlier urging people to “Fight Lazy”, a movement urging everyone to fight their lazy selves and push themselves to be their fittest versions.

The Green Ride is an initiative to create awareness amongst people and to encourage them to keep our environment healthy and pollution free. Lifelong Freeride Cycle is a Shimano 21 speed geared cycle. The features include Disc Brakes and suspension for an effortless Braking system built for ease of use and maintenance, and excellent braking power in all terrains.

Speaking on the completion of the 2nd edition of Green Ride, Soman said, “I urge everyone to choose their commuting mode very wisely as air pollution in India is on the rise causing a huge concern for anyone especially those who regularly exercise outdoors to lead a fit and healthy lifestyle.

Keeping our moral duty in our mind we need to keep our environment pollution free and more such initiatives should be organized and I would love to be part of those. Moreover, it was a good motivation to fight our lazy selves.” Lifelong Online along with Milind are trying to create a movement that makes fitness mainstream.

The multi-city cycling trail is a seamless fit for the whole movement with a message to keep the country pollution free by opting for cleaner modes of transport. Fight lazy is simply about starting in the right direction and pushing to be fitter.