Meta, FADA join hands to help auto dealers digitalize

Press Trust of India

Greater Noida: Social media platform Meta on Wednesday said it has joined hands with Federation of Automobile Dealers Associations (FADA) to enable auto dealers across the country to reach consumers digitally.

The announcement of the programme Move with Meta was made at the Auto Expo 2023 here. It would upskill more than 3,000 auto dealers across the country to build a social presence and digitise using Meta platforms, the social media giant said. FADA, currently, represents 15,000 auto dealers across the country.

With people increasingly relying on digital touchpoints to decide on their automobile purchases, auto dealers have felt an urgent need to become discoverable to customers online, it said. Meta platforms enable auto dealers to build a social presence through its key products, such as Stories, Reels, Business messaging, and Facebook and WhatsApp Groups.

It added that Facebook and Instagram also help auto dealers with a more efficient model of lead generation through hyperlocal outreach.