Reviving greeting cards

Afra Afzal Sait l NT

In an era where digital communication has taken center stage, the sentimental value of greeting cards has faded into obscurity.

There was a time when these tangible tokens of affection held immense significance, fostering connections across distances.

Research reveals that receiving a physical card can elevate recipients' mental well-being, fostering a sense of connection and alleviating feelings of isolation.

The process of meticulously selecting and sending a card communicates thoughtfulness and care, reinforcing the recipient's sense of self-worth. Contrasting the fleeting nature of digital messages, a greeting card evokes profound emotional responses.

The limbic system, governing behavior, emotions, and emotional memory, plays a pivotal role in triggering these reactions. Research underscores that the emotional impact of a physical card surpasses that of its digital counterparts.

Amidst this evolving landscape, Sharief Ayesha, an entrepreneur from Bengaluru, has embarked on a passionate mission to rekindle the importance of greeting cards.

Through her entrepreneural set up called Yaay Cards, she says she attempts to preserve a cherished tradition by revitalizing the act of conveying emotions through physical cards.

For Sharief Ayesha, sending greeting cards embodies a vessel of emotions, a bridge of connection, and a repository of memories.

She says, "The rewards of sending cards stretch beyond mere nostalgia. It will remain a time-honored practice".

Sharief Ayesha has made cards for actors like Salman Khan, Nikhil Chinappa, singer Edward Maya. Sonu Sood and Bhaskar Rao (police-turned politician) etc.