Radio's resilience: Future of radio despite digital dominance

Sumit Bhattacharya | NT

Bengaluru: In an era where digital technology has gripped the world, and the nostalgic days of radio seem distant, there's one voice that passionately asserts the enduring relevance of radio.

Ashis Sen, a prominent community radio educator, shares his conviction that radio will continue to thrive in the midst of the digital revolution. For many, radio evokes memories of simpler times, of family gatherings and togetherness.

Yet, in the age of globalization and digital dominance, the future of radio has been cast into doubt.

Can it weather the storm of digital monopoly and adapt to changing times? Ashis Sen, a staunch advocate for radio, believes so.

He emphasizes that while listening habits have transformed, radio remains a vital medium, especially in regions like South Asia where urbanrural disparities persist.

Sen points out that even Prime Minister Modi's "Mann Ki Baat" program is broadcast on radio, highlighting its enduring popularity.

According to Sen, radio's significance extends beyond entertainment; it plays a crucial role during natural disasters and emergencies, serving as a lifeline for communication.

He firmly states, "Radio is still as relevant as it was yesterday."

When asked about radio's prospects in the next 5 to 10 years, Sen stresses the importance of adaptation. He believes that radio must embrace new technologies and blend traditional charm with contemporary formats to stay relevant.

Collaboration and innovation are the keys to ensuring radio's continued existence. In conclusion, Ashis Sen's belief in radio's resilience shines through. He acknowledges that while every technology has its uniqueness, radio's adaptability is its strength.

As long as radio can evolve with the times, it has a promising future ahead. Sen's unwavering faith in this age-old medium reminds us that the power of radio is far from fading into the past.