Large-screen TVs, soundbars most sought-after: Report

New Delhi: Consumers in 2021 opted for premium and technologically advanced products, and digital channels grew four times faster than the offline ones, according to a trend report.

Large-screen TVs, bigsize side-by-side refrigerators were the most sought-after products and the Indian consumers bought more party machines, such as soundbars and speakers for house parties, according to a consumer electronics shopping trends report released by leading retailer Croma. While the digital channels “grew four times faster than offline channels”, indicating acceleration in digital adoption by the consumer, it added.

In 2021, 55-inch screen size TVs clocked the highest growth, as home became the primary entertainment hub for families, said Croma’s ‘2021 Unboxed’ report. The soundbar was the fastest- growing home audio gadget in 2021, beating out more complex speaker systems, it said.

Moreover, one of the four earphones bought was wireless, it added. “The ‘Quit Wire Movement’ on the rise, with 25 per cent of consumers opting for Truly Wireless earphones, thereby reducing the use of wires equivalent to the length of Goa’s coastline,” it said.

In the kitchen appliances segment, coffee maker purchases went up by two times in the pandemic impacted 2021.

In the smartphones segment, “blue toppled black as the most sought-after smartphone colour of 2021. -(PTI)