After flak, Zomato rolls back green uniform for veg deliveries

New Delhi: Facing a huge backlash over plans for separate green uniforms for a new vegetarian-only food delivery service, Zomato CEO Deepinder Goyal on Wednesday said the company will roll back the plan, and all delivery persons will continue to sport the current red shirts/t-shirts.

Goyal rolled back the green-coloured 'Pure Veg' fleet for delivering orders from vegetarian-only restaurants in less than 24 hours of the announcement as it had sparked widespread criticism and some praise on social media.

"While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders and our fleet for vegetarians, will wear the colour red," Goyal said. (PTI)