Success of own platform route 'Ekam' will be gamechanger for Kannada film industry

Bengaluru, NT Bureau: Whether the Kannada film industry will see a revolution when it comes to distribution will be known next month.

Fed up with rejections from various OTT platforms for more than two years now – just because the content is in Kannada – season one of the web series, ‘Ekam', is going to be released on a dedicated platform on July 13.

The success of ‘Ekam', which will take the anthology format, showcasing different directors, will redefine the way content with an extremely niche audience can be distributed, said Sumanth Bhat, one of the showrunners of the project, to PTI.

“The response to our teasers has been mind blowing – both from the audience as well as the industry. But we must wait and see whether that will translate into business on July 13. We do see trailers and songs getting one million views and yet people do not necessarily turn up to watch in theatres,” said Bhat.

Ekam, being produced by Journeyman Films, is also supported by Rakshit Shetty's production house Paramvah. When the project was unveiled on June 17, Shetty posted a note on X. He said when the project took shape, in early 2020, he felt the time was just right for a “web series in Kannada”.