Billboard humour: Villa ad spotlights water storage amid city's crisis

Bengaluru, NT Bureau: Following Bengaluru's water scarcity woes, a real estate firm's advertisement garnered attention for an unexpected reason.

Urbanrise chose to feature its new villa community "Paradise on Earth" on a billboard, highlighting its impressive water storage capacity of 3.85 crore litres. This unconventional emphasis, rather than typical details like villa specs or pricing, struck a humorous note with social media users.

The ad quickly circulated online with captions like "How Bengaluru Sells Apartments," mixing humour and concern among netizens.

Some found the builder's approach amusing, while others saw it as a subtle nod to the city's ongoing water challenges. This marketing irony underscores Bengaluru's serious water shortage exacerbated by scant rainfall, necessitating daily tanker deliveries for many residents.

The ad's unconventional focus has sparked introspection on water management and urban development in the city.