Air purifier sales surge as cities choke

New Delhi: As the pollution level  of Delhi and surrounding areas is getting worse and the Air  Quality Index touches  alarming levels, room  air purifier makers  see a surge in their  sales numbers.

Like previous years,  makers are looking for  a silver lining as sales  numbers of this seasonal product spikes  after Diwali and has  now touched almost  Rs 500 crore market  size, in which the Delhi NCR and the Northern region contributes  around three-fourths  of the sales.

This season, manufacturers have lined  up new models and  claim to get a reprieve,  not just from poor air  quality but also threat  from the SARS COV-2  virus besides other  smart features.

“We are confident  that our innovative  range of products will  capture a significant  market share during  2021. More importantly, it will provide the  much-needed relief to  thousands of families  across the country,  Eureka Forbes Managing Director & CEO  Marzin R Shroff said.

Without divulging  figures, Shroff said  Eureka Forbes sales  in the segment has  grown by 30 per cent  over the last year.

Kent RO Founder  & Chairman Mahesh  Gupta said the company has already seen  a spike in sales this  season.

“We are expecting  demand to increase  in the coming days  due to continuous air  quality deterioration,  growing knowledge of  air purifiers, coupled  with rising health consciousness among consumers,” said Gupta. -(PTI)