JSW MG Motor to focus on NEVs, dump ICE vehicles

JSW MG Motor India intends to move away from conventional internal combustion engine vehicles as it focuses on new energy vehicles for the future, company Director Parth Jindal said on Wednesday. The company, which on Wednesday launched its electric crossover utility vehicle 'MG Windsor' the first launch after JSW Group invested in MG Motor India has set a target to introduce a new car every four to six months and is eyeing over 50 per cent of its total sales to come from electric vehicles in 2024.

"We want to bank on the new energy vehicles (NEVs). So, whether that is strong hybrid, plug-in hybrid, or battery electric vehicles, these will be the cornerstone of MG going forward," Jindal said in an interaction with reporters on the sidelines of the launch. He further said, "The traditional ICE (internal combustion engine), as we call it, without even a mild hybrid option, is something that we want to do away with. We are not very keen on bringing that into the country." However, Jindal said, "For certain models, if the technology has not developed, we may take those calls.

It is not that MG will never bring it (ICE), but as much as we can avoid it, we would like to avoid (it)." On the prospect of EVs, JSW MG Motor India CEO Emeritus, Rajeev Chaba said at present, EVs account for 35% of the company's total sales. "We have five cars right now and Windsor is the sixth a total of three EVs and three ICE vehicles. In the first seven months of this year, our EV sales volumes have grown 52 per cent," Chaba said.

He further said, "With Windsor coming in, EV should be more than 50 per cent of our sales." JSW MG Motor India has not announced the ex-showroom price of the Windsor but it is offering it at a vehicle price of Rs 9.99 lakh plus Rs 3.5/km for battery.

The company has introduced an ownership plan through a Battery-as-a-Service (BaaS) offering and claimed that owning the Windsor, a fullsize capable electric CUV, will be at the price equivalent of a manual enginebased compact SUV. The Windsor is powered by a 38 kWh Li-ion battery pack and has a range of 331 kms under standard conditions on a single charge.