India Bone Health Initiative Launched on World Osteoporosis Day

Pharmed Limited, one of India’s leading pharmaceutical companies, has announced the launch of the India Bone Health Initiative (IBHI) on World Osteoporosis Day, October 20, 2024. The IBHI is a pioneering program aimed at improving the overall health and well-being of the Indian population. This strategic initiative seeks to address the growing concern of osteoporosis and bone health issues across India.

Pharmed leverages its extensive expertise in healthcare to make a significant impact on public health, with a focus on raising awareness about osteoporosis and its impact on quality of life. The program also emphasizes patient education about bone health, accessible Bone Mineral Density (BMD) testing through annual camps, promoting early detection and prevention strategies for osteoporosis, and collaboration with healthcare professionals to enhance bone health knowledge and treatment capabilities. Suneet Aurora, Chairman & Managing Director of Pharmed Limited, emphasized the company’s vision, stating, “At Pharmed, we envision a future where every Indian citizen is aware of and empowered to maintain their bone health.

The India Bone Health Initiative manifests our long-standing commitment to this vision. By integrating awareness, education, and accessible diagnostic services, we aim to create a comprehensive ecosystem that addresses bone health at every stage of life. This initiative is not just about managing osteoporosis; it is about fostering a culture of preventive care and enabling Indians to lead active, healthy lives well into their golden years.” The launch of IBHI builds upon Pharmed’s impressive track record in bone health initiatives. Over the past two decades, the company has had a profound impact on millions of lives across India through its pioneering social welfare programs. Pharmed’s flagship initiative, offering free BMD screening camps in collaboration with orthopaedicians across India, has reached millions of patients, helping them manage bone health with guidance and tools. These camps provide crucial screenings and disseminate vital information on osteoporosis prevention and management.

Conducted nationwide in collaboration with esteemed medical professionals, this initiative has earned widespread acclaim from the healthcare community for its commitment to public health awareness and early detection. Through IBHI, Pharmed aims to foster an environment where patients are more informed about bone health and can engage in meaningful discussions with their healthcare providers. The initiative works alongside doctors to extend their practice and raise awareness among patients, supporting a comprehensive approach to bone health.