EESL, Andhra launch 3 programmes to boost energy efficiency

PTI New Delhi: The Government of Andhra Pradesh in collaboration with state-owned Energy Efficiency Services Ltd (EESL) has launched three transformative programmes to drive energy efficiency, environmental sustainability, and economic empowerment across the state, according to a statement. The EESL is a joint venture of PSUs under the Ministry of Power. The first programme launched, the URJAVEER, developed by EESL, aims to empower 1 lakh individuals in Andhra as "Urjaveers" ambassadors for energy efficiency who promote appliances available on EESLmart.

in through affiliatebased marketing, EESL said in the statement. Under this programme, any Indian citizen aged 18 and above can register on the Urjaveer platform, complete a short skill training on energy efficiency, and promote products like BEE 5-star LED bulbs, BLDC fans, air conditioners, and induction cooktops using unique QR codes. The second initiative focuses on the distribution of energy-efficient appliances to economically vulnerable households under the Pradhan Mantri Awas Yojana (PMAY) initiative.

Under this programme, EESL, in partnership with the Andhra Pradesh State Housing Company Ltd (APSHCL), will supply a minimum of 6 lakh LED bulbs, 3 lakh LED battens, and 3 lakh five-star-rated BLDC fans, with each beneficiary household receiving 4 LED bulbs, 2 LED battens, and 2 LDC fans.