Tata Group replaces Vivo as IPL title sponsors

NT Correspondent

A year after returning as the title sponsors of the IPL, following a suspension, Vivo has stepped away from the deal and Tata Group, the Indian business conglomerate, has stepped in.

The Tata Group, which has varied business interests both in India and overseas, will be the IPL title sponsors for the next two seasons (2022 and 2023), after the IPL governing council gave the approvals on Tuesday.

Vivo had a deal of `2200 crore for title sponsorship rights from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it.

However, Vivo were back as IPL tittle sponsor in 2021 even as speculation raged that they were looking to transfer the rights to a suitable bidder and the BCCI approved the move.