AAP’s Delhi plan: AI spoofs on social media, ground campaigning

New Delhi, PTI: From AI-generated spoofs targeting BJP leaders to a flurry of rallies and ‘padyatras’, the Aam Aadmi Party is strategically utilising every available tool to secure a third consecutive term in power in the national capital. The party’s multifaceted approach for February 5 polls appears designed to resonate with voters across all demographics, blending advanced technology with traditional outreach methods. A key aspect of the AAP campaign is its use of artificial intelligence (AI) to produce targeted content. This includes videos featuring party leader Arvind Kejriwal alongside Babasaheb Ambedkar and AI-generated spoofs of popular Bollywood characters to attack the opposition, especially the BJP.

These videos, including satirical takes on BJP leaders, are designed to engage a tech-savvy electorate while delivering the AAP’s message in a modern, accessible format. The use of the iconic Gabbar character from the movie Sholay to mock the BJP’s claims of superior governance serves as a prime example of such digs. A senior party leader said the campaign strategy includes a mix of door-to-door contact, rallies by top party leaders, and extensive use of social media to highlight the achievements of the AAP government. Also, the party started its outreach in various constituencies through its padyatra campaign that began mid-2024 and the candidates were announced early as compared to other parties to take a strategic lead, he said. The AAP, however, must tread carefully as the Election Commission has issued an advisory asking all political parties to promote transparency and accountability in the use of AI-generated content.

The Delhi Police has also designated a nodal officer to monitor social media platforms and SMS for potential misuse, including the circulation of deepfake videos and misleading messages during the assembly polls. While technology plays a key role in campaigning, the AAP has placed a strong emphasis on traditional outreach methods in a bid to strengthen personal connections with voters. E-rickshaws fitted with LED screens and loudspeakers blaring campaign songs and speeches are ensuring that Kejriwal’s message reaches every corner of the city.

In addition, the AAP, which has been ruling Delhi since 2015, is strategically targeting key voter segments with a mix of tailored welfare promises. For women voters, the Mukhya Mantri Mahila Samman Yojana offers a monthly allowance of Rs 2,100, along with free bus rides while the promise of free healthcare for senior citizens, accessible at both government and private ospitals, is central to AAP’s appeal to elderly voters.