Yuktha: The architect of her own digital empire

 News Trail speaks to Yuktha to understand how she amassed 1.5 million followers at just 20 from Bengaluru, uncover her recipe for success, and offer insights to aspiring creators on becoming a digital star with limited resources  

Bengaluru: In the ever-evolving world of digital content creation, India has seen a surge of young influencers making their mark, particularly in Bengaluru, a city fast becoming a creative hub.

Among this new wave of talent is Yuktha Eshwarappa, a dynamic content creator who has captivated an audience of 1.5 million followers on Instagram.

At just 20 years old, Yuktha is not only building a strong digital presence but also pursuing a degree in Architecture. 

“I’m trying to balance architecture, content creation, and a lot of other things as well,” she remarked in a recent conversation with News Trail, reflecting the ambition and versatility that define many of today’s digital natives. 

From rants to reels

"It’s always the science students!" Yuktha laughed, recalling how she first began creating content centred around science-related jokes and rants. “There’s just so much content there, honestly,” she said. Her very first video? A crying rant about chemistry!

Although her friends initially suggested she start with music content, Yuktha decided to take a different route, choosing to make a relatable reel about science instead.

“I wanted to experiment with editing and create videos where I could play multiple characters myself,” she shared. Her curiosity led her to make a light-hearted "dad joke" video, which unexpectedly gained 5,000 views. It was an exciting milestone for a beginner and a clear sign she was on the right path.

Yuktha also opened up about her transition from having a private account to making it public, allowing more people to discover her work. That move proved to be a game-changer as one of her videos went viral and amassed a million views within just 24 hours of being posted.

 Art of authentic creation

Today, Yuktha creates a wide variety of content for her followers, including music, art, humour, and most notably, relatable everyday moments.

“My content has not changed much from the beginning, except I have just added a lot more things along the way beside the existing content”, she speaks about how she posts content based on what she feels like and is not ‘pressured’ as such to always deliver certain content that follows the trend. Her mantra is simple - ‘Keep it real’

Instead of creating content just for the sake of it, Yuktha shares posts that feel authentic and personal. While she often receives requests from fans, she admits it can be difficult to accommodate everyone, but she tries her best to incorporate their ideas when she can.

Minimalism is trendy

Surprisingly, Yuktha only got her first personal phone recently. “When one of my videos hit 100k, I told my mom about it. I didn’t know where it would lead, but I asked her to support me regardless,” she recalled.

Despite her success, Yuktha keeps her setup minimal. “I still don’t use a tripod. I just stack pillows or balance the phone on a fan and I’m good at shooting,” she said, proving that content creation is more about creativity and less about fancy gear.

Her creative process is spontaneous. “If I shoot something today, it’s because the idea came to me today. I edit and post it the same day,” she said. 

While brand collaborations are scripted, most of her other content comes straight from the heart. She’s now looking to take things further by expanding to YouTube, an exciting leap from Instagram reels to long-form videos.

Advice to newbies

As a digital creator, Yuktha acknowledges the challenges of being in the public eye. “There was a time I let hate comments get to me. But now I just scroll past or block them,” she admitted. Her advice to aspiring content creators is “Don’t give up.”

“You never know which video will be the one. It might take 20 tries, but it’ll happen. Keep going,” she encouraged.

Her final words resonate with sincerity: “Be yourself. Be transparent. Don’t change for anyone.”

For Yuktha, success isn’t just about numbers or views. “It’s when you’re walking down the street and a child smiles brightly at you, excited just to see you. That kind of genuine connection is what makes it all worthwhile,” she said.