How Deepak balances entrepreneurship with content creation

Bengaluru

Deepak or popularly known as ‘deepak_brooo’, is a dynamic digital creator from Bengaluru who has captured the attention of 1,03,000 followers on Instagram through his high-energy approach to short-form entertainment. Known for his charismatic “best friend” persona, he has successfully bridged the gap between scripted comedy and authentic lifestyle. His rise in the creator economy is a testament to his sharp intuition for understanding internet culture and the nuances of the "POV" (Point of View) comedy style.
Whether he is parodying social awkwardness, celebrating friendship tropes, or jumping on the latest global trends, his content consistently hits a nerve with a Gen Z and Millennial audience. As he continues to expand his reach across platforms like Instagram and YouTube, Deepak_brooo remains a standout figure in the creator economy, defined by his ability to make millions of people feel seen through a simple, well-timed skit.

Creator’s perfect balance
“My father is a writer, and my mother was a theatre artist - creativity runs in the family”, said Deepak, speaking to News Trail in an exclusive interview, reflecting on how his passion for writing took root at an early age.Despite his creative inclinations, he chose a conventional academic path, completing a Master of Business Administration (MBA). He went on to spend nearly a decade in the corporate sector, building expertise across sales, marketing, and e-commerce.A turning point came in 2023, when a close friend, Praveen, invited him to join a business venture. “That decision completely changed the course of my career, and I’m glad I took the leap”, he said. He continues to be a co-owner of the venture.
The shift from a corporate role to entrepreneurship gave him greater flexibility and time, allowing him to pursue content creation with consistency. 
Striking a balance between business and creativity, Deepak began focusing more seriously on building his digital presence - a commitment that paid off.He mentioned that a major milestone in his journey was the short film 'SatyaKatha', which he co-wrote with his friend Nikhil Shrinivas. The film was directed by Nikhil, and Deepak acted in it alongside Manju Pavagada.

The trio
“I began by managing meme pages on Facebook around 2016 - 17 and gradually started posting content on my personal account”, Deepak recalled, tracing how those early experiments eventually evolved into his current digital persona, Deepak_brooo, on Instagram and YouTube.
He also spoke about his creative trio with Raghu Gowda (raghu_vinestore_official) and Shree Vaishnav (vaishnavaaa_). 
“We function as a team of three. For our individual handles, we write our own scripts, but during collaborations, we first develop our ideas separately and then refine them together through discussion and improvisation”, he explained, highlighting the collaborative rhythm they share while shooting reels.

You never know until you’ve hit ‘upload’
Though his ideas were often ‘out of the box’, Deepak initially realised that such content appealed to a limited, niche audience. 
To build reach, many of his early videos focused on everyday, relatable themes. Over time, however, he gained the creative confidence and freedom to experiment more boldly, without being constrained by formats or expectations.“Every script we write is an experiment. Audience reactions are always unpredictable - you never really know how a video will perform until you hit ‘upload’”, he said, adding that some of their most unexpected videos have received the best responses. As a result, they approach each creation as pure art, free of preconceived outcomes.
Deepak also reflected on his earlier struggles with post-upload anxiety. “I used to constantly check notifications and comments”, he admitted. “But somewhere along the way, I realised I still have a long journey ahead, and I shouldn’t carry that pressure with me”.

Deepak_brooo speaks
Reflecting on brand collaborations, Deepak noted that his experiences have been positive so far, but he also pointed to a persistent challenge. He highlighted a cultural gap between Kannada creators and brands based outside the state. 
“Many brands do not fully understand Kannada pop culture, its references, or current trends. This often makes it difficult for them to approve scripts rooted in local context,” he explained, adding that this gap needs to be addressed.
He also emphasised the need for greater visibility and support for Kannada creators. “We need more Kannada creators to be recognised by brands."