‘Democratised shopping’: Flipkart’s Shopsy off to roaring start
In a move to “democratize” the shopping experience, Flipkart has launched Shopsy, a zero percent commission platform that lets sellers reach approximately 200-500 million customers looking for budget-friendly options. It has already witnessed 35x growth on a daily average. It is a departure from conventional e-commerce to focus on the end-consumer instead of opinion-makers and bigleague influencers. Resellers from Tier 2 and 3 cities like Vadodara, Guntur and Agra have flocked to the platform, hoping to kickstart their entrepreneurial journey.
The platform has already witnessed 16X growth in the number of units sold within the first four days of The Big Billion Days festive event. Over 2.5 lakh sellers and 51 lakh users, including resellers, joined the platform after the festival season.
‘’By providing access to its catalogue and fullstack e-commerce services through a simplified social media interface, Flipkart believes it can democratize commerce and can disrupt the emerging social commerce landscape,” said Prakash Sikaria, Senior Vice President - Growth and Monetization, Flipkart.