JSW Group arm invests in Cureskin

Mumbai: JSW Ventures, an arm of Sajjan Jindal-led JSW Group, on Monday said it has led a USD 5-million investment in beauty and personal care products firm Cureskin.

Other investors in the round included Sharrp Ventures, SenseAI and other existing investors, according to an official statement.

The funds raised will be deployed by the start-up for growing its overall customer base, expand into adjacent categories and make further investments in technology, it said. “The capital will help the company continue scaling its operations, innovate on new products and build a stronger technology solution that will allow the brand to become a category leader,” JSW Ventures partner Sachin Tagra said.

The statement said only the top metro cities have a penetration of dermatologists. Chemists act as a proxy resulting in major challenges related to damaged skin, it said, adding that Cureskin is addressing these concerns by offering expert-designed personalised regimens.  (PTI)