AirAsia partners with Sugarbox to launch 'first in the world' in-flight experience AirFlix

NT Correspondent

Bengaluru:

AirAsia India announced its partnership with Hyperlocal Cloud platform Sugarbox to launch a first-of-its-kind in-flight experience hub ‘AirFlix’. An innovative solution for digital access in the skies, AirFlix is available across the airline’s fleet.

Offering a value proposition unique to Indian skies, AirFlix provides over 6,000 hours of highresolution content, enabling access to 1,000+ international and Indian movies, short movies and 1,500+ web series episodes, enabling guests to st rea m bu f fer-free content from OTT apps.

Talking about the launch, Siddhartha Butalia, chief marketing officer, AirAsia India, said, "We’re excited to introduce the AirFlix experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience.

We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integ rations even beyond in-flight dining, entertainment and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hypercompetitive market.”