BBMP to increase tariff on private advertisement banners

Bengaluru, NT Bureau: The Bruhat Bengaluru Mahanagara Palike has started preparations to implement the revised advertisement policy to curb unauthorised hoardings, flexes and banners in public places while also expecting to rake in the revenue.

According to sources from BBMP, the advertisement bylaws are being amended. The Palike had earlier banned hoardings which spoil the beauty and environment of the city.

However as per a resolution taken in the BBMP meeting, advertisement display is completely banned except on certain occasions. Political parties and private individuals have been violating BBMP rules and the High Court orders by putting up flexes and banners everywhere.

Therefore, the Palike came up with a new plan to control such illegal flexes and banners. As per the new policy, advertisements will be allowed only in premises owned by the BBMP. It is also being discussed that the prices for private advertisements can be hiked for up to 50 per cent.

Additionally, a monitoring team will be formed at the zonal level to deal with unauthorised advertisements.

The team will also register cases against illegal advertisements. BBMP Chief Tushar Giri Nath said that allowing private parties to display advertisements in public places will increase BBMP’s revenue.