Bengaluru's time-crunched youth: Fast food fills the gap, but at what cost?

Sowmya Raju | NT

Bengaluru: In the bustling city of Bengaluru, the aftermath of the COVID-19 pandemic has witnessed a concerning trend emerging among the youth: a resurgence in the popularity of fast food and street food.

While concrete statistical data is not available, evidence and other reports hint at a discernible uptick in the availability and consumption of fast food and street food.

This surge can be attributed to a confluence of factors spanning from increased demand for convenient dining options.

Street vendors, capitalizing on newfound opportunities, have proliferated, while established fast-food chains have extended their reach to meet the increasing demand.

Street food and fast food stalls are popular, particularly in areas such as IT hubs and office districts.

Additionally, the surge in online food delivery services further underscores the growing preference for fast food and street food among Bengaluru residents.

This surge is not merely about the delectable taste but is fueled by a myriad of factors contributing to its accessibility, availability, and affordability.

Bharathi Kumar, a Dietician at Fortis Hospital in Bengaluru, sheds light on this growing phenomenon.

The hectic lifestyles of today's youngsters, packed with demanding routines and extracurricular activities, leave little room for elaborate home-cooked meals.

In this fast-paced environment, the aggressive marketing tactics employed by fast-food giants play a significant role.

With catchy slogans, celebrity endorsements, and enticing value deals, these chains effectively capture the attention of impressionable young minds.

Moreover, the convenience factor cannot be overlooked. Ready-to-eat, mouthwatering fast food options present an attractive alternative to the perceived hassle of preparing nutritious meals at home.

However, this convenience comes at a cost. The high levels of sugar, sodium, and unhealthy fats prevalent in fast food contribute to a surge in health issues like obesity and diabetes among the youth.

She said, “While occasional indulgence may not be harmful, promoting balanced diets and imparting knowledge about healthier alternatives is imperative. Educating youngsters about the long-term consequences of excessive fast food consumption is vital for safeguarding their wellbeing and fostering healthier habits for the future.”

Speaking to News Trail, a 26-year-old IT professional said, “I stay in a flat and my working hours won't allow me a lot of time to cook every meal. Fast food is easily available everywhere in Bengaluru, and some places even until 12 midnight or 1 am, which is also pocketfriendly.”

He further added that it is mostly about convenience and affordability.

Many other professionals employed in Bengaluru find themselves in similar circumstances, often opting for fast food or street food despite being aware of its potential health implications rather than going hungry.