Corefactors: Going extra mile to empower SMBs

By Pallavi Dubey | NT

Bengaluru: Maintaining leads for a business is a big task and difficult to do with conventional methods like excel sheets. It also involves juggling between various platforms to access tools for sales, marketing and communication. It was a gap that Corefactors, founded by Sharmila Sundaram, understood. That’s how they conceptualised Teleduce, an Integrated CRM to empower marketing, sales and support teams with inbuilt cloud telephony.

The product brings four major operations together on a single platform, which they call ‘boxes’. There is the Marketing Box, Lead Box, Success Box and Support Box, the last one being the most vital. When a complaint is logged, it goes directly to the support box and an agent will assign a ticket to a respective support executive. Over due tasks are highlighted and assigned priority levels to the tickets.

“Back in 2013, we were reselling marketing software products and working with about 50 customers in eight months,” says Sharmila, the founder. “During the journey, we found many businesses struggling to use the product and were still not able to generate revenue. The spark came to us in 2014 and we started building Teleduce with help from the customers with whom we worked. The name - Teleduce - was coined by a friend.” Today, Teleduce serves 300 plus customers and over 8000 users across India.

Other features include a Marketing Box, which helps users create email and SMS campaigns that are sent out based on customer data. They can also run campaigns on third-party websites and social media. There’s also a Success Box, where customers land. Here, they find what htey need to achieve their goals and make sure that the post-purchase process is smooth. Users can also track the team’s daily tasks, monitor call logs and help customers integrate with third-party websites.

The sales cycle was long during the lockdown and the fact that clients were not ready to spend affected the lead flow, Sharmila explains. “Corefactors managed with referral leads by reducing all the unwanted costs. Their three-year plan is to help 20,000 users.