YouTube channel tips: Reveal success secrets of Indian businesses with case studies, skits

Aevy TV, which has 2 lakh followers and nearly 10 million views in just 5 months, explains the process of creating ‘successful’ videos

Falah Faisal | NT

Bengaluru: Aevy TV, a YouTube channel that takes up complex educational topics and makes them super fun and presented with really high production quality. With titles like ‘We Found Out WHY Bollywood Is DYING’, ‘How Sadhguru Makes Money!’ and ‘This Is How AMBANIS Control India!’ it is hard not to click on these bitesized videos when you have 10-15 minutes to kill and don’t want to waste in consuming mindless information.

The channel started in June this year and has racked up nearly 2 lakh followers and nearly 10 million views in just 5 months. The channel is co-founded by Bengaluru-based Varun and Achina Mayya, who have start-up experience, with Varun being the CEO of Scenes (previously Avalon Meta), a community software used by major Indian banks, stockbroker platforms, insurance companies, and EdTechs.

So how did the jump happen from startup to content? “Well, Varun has been making videos on his channel for six years now, creating a lot of content around businesses, AI, tech, and start-ups. With Aevy we wanted to do something different while educating the audience we also wanted to entertain them which is why we started a channel,” explains Achina, who stars in most of the videos as well which contain fun skits and always has a song at the end.

The videos are well-researched and provide an in-depth analysis of the success secrets of Indian business that gives us a glimpse behind the curtain of how big business runs. But how do they decide what to make videos on?

“The entire team, which consists of 10 people, sits together and comes up with topics that will be relevant and that we would like to learn about. We come up with about 20 topics, and then we do a TAM analysis (Target Audience Market) to understand how many people a title will resonate with while also having useful insights, which we call the Red Pill, that might surprise and amuse the audience,” she says.

“Some we pick, like the Marvel and KPop videos, because they would be fun to shoot and let us go crazy with creating Thanos via animation and making Ranbir Kapoor via deep fakes, which managed to fool a lot of people,” she adds, stating that they release seven to nine videos.

To boost productivity, they have state-of-the-art virtual production that makes their videos look extremely high-end, after which the editors take over. It takes them anywhere between a week and 10 days to produce a video. With most of the biggest YouTubers making content in Hindi or other regional languages, how do they feel about producing content in English?

“We initially thought we needed to create content in Hindi if we wanted to get big but then we saw channels like Think School, which has a following of 2 million subscribers despite only making content in English. None of us are very fluent in Hindi, and the audience is getting more comfortable with English content with more YouTubers coming up in that space,” said Achina.

Despite a lot of their team being from Mumbai, they moved to Bengaluru because they found that the lower cost of housing was advantageous. They have already started an editing course and plan to set up a vertical where they make ad films for brands and start more channels to explore different formats of content once they hit 500 thousand subscribers.

“We also plan to build India’s best studio in the coming few years. We’re buying a 5000 sq ft plot to build this out. We’re upgrading our tech, and virtual production and plan to create a visual studio set like the ones seen in The Mandalorian. This will help us go above and beyond and create content which has never been seen on Youtube before,” says Achina when asked about what lies ahead for AevyTV